From the start, his projects have focused on interactive media within a spatial context.
The Swedish designer, Reed Kram, was born in Columbus, Ohio, in 1971. He studied at Duke University and as a Fulbright Scholar at the Massachusetts Institute of Technology, where he was co-founder of the Aesthetics and Computational Group with John Maeda. From the start, his projects have focused on interactive media within a spatial context. In 2002, in conjunction with Clemens Weisshaar,
he founded the firm of Kram/Weisshaar as a platform for their multidisciplinary activities. Working form Munich and Stockholm, they engage in the design of spaces, products and media in close collaboration with architects and engineers. Kram/Weisshaar stands for the association of conventional production methods with the latest technological developments. The projects of Kram/Weisshaar represent a new form of integrated product and process development, and thus a new way of thinking design. Works by Kram/Weisshaar have been included in the most renowned design collections worldwide, namely the Vitra Design Museum, Weil am Rhein, the Pinakothek der Moderne, Munich, the Centre Pompidou, Paris, and The Museum of Modern Art, New York.
Clemens Weisshaar and Reed Kram have designed a set of seven individually painted service plates entitled MY PRIVATE SKY
for Porzellan Manufaktur Nymphenburg. When ordering, customers are requested to state their place and date of birth. On the basis of this data, a specially programmed application using NASA databases calculates the constellation of the stars at the respective place at the respective time. The constellation is then painted by the highest skilled craftsmen and craftswomen with the finest brush strokes onto the seven service plates. Customers therefore acquire a truly personal object on which the stars, constellations and nebulas produced from platinum and 24-carat gold make up an "individual" heaven.
Official website: http://www.kramweisshaar.com/