BMW movie with Nymphenburg
"Greetings from the BMW Museum"! - The campaign of the same name, which ran successfully last year, in 2010 is aimed at the customers and employees of Nymphenburg. BMW is promoting its cooperation with the porcelain manufacturer through advertising and a short film, to be screened in Munich cinemas from 15 July through to the end of September 2010.
During this period, each Nymphenburg customer will receive with their purchase a model Isetta, which represents free entry to the BMW Museum. The offer is exclusive to the two Munich Nymphenburg shops, at Odeonsplatz and Nördliches Schlossrondell 8. The porcelain manufacturer’s employees can benefit too – they’ll receive free entry to the BMW Museum until the end of September.
The campaign represents the launch of a planned long-term cooperation between Nymphenburg, porcelain manufacturer to the Bavarian royal house, and the global automobile enterprise BMW.
Campaign launch: 15 July 2010
Concept: 19:13 Hohenzollernstrasse 81, 80796 München, (089) 14304007-19
Film production: Studio Seidel / http://studioseidel.de/ss