Following Wolfgang Ley’s departure from the operative business, in 2006 the new management of Escada, the luxury label which is located in Munich, appointed Damiano Biella creative director. His emphasis on feminine elegance, deliberately dispensing with exaggerated flamboyance, is putting back the brand into its old stride.
“I conceive my designs, be they haute couture pieces, a light or a vase, to convey feelings and emotions ... The connection is important: between myself, the producer of the object, and the person who will see the completed object. Love is the connecting fibre. Love of the craft that is invested in the conception and making of the object.”